Ideas post confrence call...
Hi everyone... I was so impressed by the confrence session I attended. Deepest thanks and gratitude to all who have brought this project so far already. Here's some ideas I had after... I see a potential shortfall if the project becomes the insulated activity of "youth" in schools, and "greenies" out in the field... merely an educational school project to the parents (consumers), who possibly fail to take a deep interest in the school activities of their children... this is what i meant by my poorly delivered question about target markets. As I see it, crystalising a change at the basic level of belief in the consumer engine which drives the deforestation must be the key. A movie is a powerful way to achieve this. I'm feeling that a great angle to include could be a cultural angle which engages peoples subconscious and emotional levels of functioning.
Personally, I think it would be awesome, to involve local cultural representation in the form of a festival of music and dance in the local traditions, with palm oil farm owners, workers, and forrestry workers invited guests of honor. Perhaps local groups could stage music theater representitave of their loss of culture, heritage and land, which could be filmed, alongside their audiences reactions. I believe there is an annual music festival in Borneo, which could be approached to help organise such an event.
I also think that a powerful strategy would be to relaese a roughly 5 minute preview / update at least weekly to all followers of the project. Remember - the youth and youtube watchers have a short attention span!! Short films are powerful emotional catalysts too, especially when well soundtracked! And the potential for them to snowball virally is massive.
I also wonder if "Apple Mac" computers has been invited to participate in the project - alongside their competetion... Their ipad and iphone stronghold is a POWERFUL platform for the momentum building leading up to the movie release.
Biglove, AJ
